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A recent study indicates 91% of consumers read online reviews about local businesses before they make a purchase or visit a store. Reviews are social proof of how customers feel about a company’s products or services.
In this webinar, SCORE mentor Sherry Bonelli, a long-time digital marketing expert, will show the impact of customer reviews and discuss best practices for using them to market your business.
Learn the following, and more:
- How to find out what customers are saying about your business
- How consumers use online reviews to make decisions about whether to buy products and services
- How to build your business's public (and very visible) reputation to drive more traffic, visits and sales
- The do’s and don’ts for dealing with unhappy customers
Download the webinar transcript.